Public Relations is designed to introduce students to the both the theory and practice of public relations. Students will examine the strategies, principles and techniques of public relations and how organizations seek to share their messages with internal as well as external publics. A particular focus on international public relations is available in this track. Students choosing this track are generally interested in pursuing careers in the public relations field.
International Public Relations
Public relations practice has been influenced by the same sweeping trend of internationalization that has affected virtually all dimensions of society. The Undergraduate Certificate in International Public Relations helps students acquire a deeper understanding of the factors that complicate human and mass communication across cultures. Students choosing this option will have a far greater understanding of the social, political, economic and cultural differences that can affect public relations around the globe.
Certificate in International Public Relations:
Students electing the certificate in International Public Relations must be enrolled as majors in the Public Relations track. In addition to completing the standard core and required track courses, students must complete the following elective track work, related course work, and language requirements: